Video and audio streaming make up more than half of mobile data traffic in North America, according to a report from broadband solutions provider Sandvine. That traffic is led primarily by YouTube – the largest source of mobile video traffic in every region examined, accounting for as much as 25 per cent of network data in some regions.
The Global Internet Phenomena report also predicts that audio and video streaming will exceed 60 per cent of North America’s mobile data by the end of 2014.
“Aggregate reports shed light on the internet as a whole, and inform operators on trends relevant to their business,” says Dave Caputo, ???. “However, the real value for our customers is to take an internal census of data and trends on their own networks. Armed with detailed network data we work with our customers to develop tailored service offerings, traffic policies and usage plans.”