Save the Children has teamed up with AR treasure hunt app Snatch to test whether Brits are feeling ‘Naughty or Nice’ this festive period.
From today (6 December) until 15 December, every time a player wins a cash prize within the Snatch app they will be asked if they want to keep it or donate it to Save The Children. Snatch says it will match whatever players donate up to £10,000.
“We’re excited to be working with Snatch this Christmas,” said Helena Wiltshire, head of PR and consumer partnerships at Save the Children. “It’s an exciting new way to raise funds and we hope, together, we’ll raise a substantial sum to bring essentials like healthcare, education, protection and food to the millions of children around the world who are missing out on the most basic support.”
In addition to cash prizes, players will also have the choice to donate or keep other prizes. These toy goodies will include Enchantimals Playhouse Panda Set, Guardians of the Galaxy Titan Pack, Lego City Police Station, Nerf Modulus Regulator, and more. When donating goods, Snatch will donate the value plus postage to Save the Children.
Snatch is free to download and play. It works using AR to transform the players’ surroundings, within which they compete to capture parcels and claim real prizes within them. So far, it has been downloaded more than 700,000 times, and over 500,000 prizes have been handed out from brands such as Nike, Xbox, Netflix, Uber, Now TV, and Virgin Wines.
“Christmas is the season for giving and we wanted to give our players a different way to donate money to charity,” said Joe Martin, CEO and co-founder of Snatch. “Usually we’re all about players taking prizes for themselves and now we want to see who’s willing to give up their winnings for the festive season. This is the first time we’ve offered our players the chance to donate money to charity through Snatch and we couldn’t think of a better cause than Save the Children.”