Tatango, the Seattle-based startup focused on connecting groups through their mobile phones, has launched Tatango Voice, which it describes as the next key component in efficient mobile group communication.
Tatango Voice allows any group leader to record and send a free voice call to all the mobile phones within their group. Traditionally, groups used complex phone trees to communicate with all of their members, but were restricted by the time it required to relay a message to everyone. By leveraging the latest in Web 2.0, Tatango says it has developed a simple, efficient, free way for group leaders to communicate to many people over the phone at once, eliminating any delays found with conventional phone trees.
Tatango Voice was developed as an on-demand system that allows any group member to retrieve a voice call on their own time, through a simple text message command. A group member is alerted of a waiting voice call via text message, and can retrieve that voice call by simply replying to the text message with the word CALL.
Text messaging is great for certain types of group messages, but sometimes a group needs a little more room to convey their message, says Tatango CEO Derek Johnson. By adding voice to our existing set of group communication tools, weve developed the most complete, powerful, user-friendly system available, no matter what type of message.
As with Tatangos group SMS offerings, Tatango Voice is free to use and ad-supported, with 7-second interactive ads placed at the beginning of each voice call.
Tatango says that Tatango Voice is ideal for any type of group, ranging from a small recreational sports team to a large organization. Since Tatangos launch in October of 2007, over 30 million group messages have been sent through the system.