Scanbuy Secures Double Danish Preload

Two Danish mobile operators, Telenor Group and Telia Denmark, are to include Scanbuy’s ScanLife mobile barcode reader as a preloaded app on several popular handset models, including the Nokia N8 and Sony Ericsson’s Xperia arc, Xperia neo and Xperia Play. The moves comes on the back of an 800 per cent increase in mobile barcode traffic over the past year.

To use the app, users scan a 2D barcode, and the app re-directs him or her to the digital content. The ScanLife platform reads all standardized 2D barcode formats, including QR code, Datamatrix and EZcode, and can launch any mobile action, including opening a website; sending an SMS message, email or tweet; or initiating a phone call.

“We’re very excited to continue our relationship with Telenor and Telia Denmark to deploy innovative mobile barcode technology that will greatly enhance the customer experience for their subscribers,” says Scanbuy president and CEO, Mike Wehrs. “As we continue to grow awareness for the value of mobile barcodes in Europe, aligning with forward-looking operators such as Telenor and Telia Denmark will play a key role in expanding consumer and business adoption of this important technology.”

ScanLife is currently pre-loaded on more than 40m mobile handsets around the world. In Scandinavia, some of the region’s largest retail and banking brands such as Dankse Bank, H&M, Stark and XL-BYG have deployed the app to provide reliable, interoperable mobile barcode technology for their customers. Scanbuy says it recognized the strategic importance of promoting the adoption of 2D barcodes and the ScanLife application throughout Scandinavia in 2008, and opened a local office in Denmark. The company is headquartered in New York, and also has offices in Mexico, Chile, Spain and China.

“There is great potential in 2D barcodes, and we are excited to include the ScanLife application on our handsets,” says Konrad Paul Hahn, Telia Denmark’s product device manager. “We look forward to working closely with Scanbuy to further explore what mobile barcode technology can offer our subscribers as well as the market.”

You can download ScanLife for free by heading for on your mobile browser.