Scoreloop, the cross-platform, mobile social gaming ecosystem, has announced the beta launch of its Windows Phone 7 SDK, allowing developers to enable cross-platform social gaming with Microsoft’s mobile OS. The SDK offers developers the social gaming capabilities which Scoreloop already makes available to Android, Bada, Airplay and iOS developers. Early access will be granted to a limited number of developers before the SDK is made public.

The Scoreloop SDK provides developers with everything they need to add social elements to any game. From developers to brands, operators and OEMs, Scoreloop’s social gaming platform and SDK creates instant communities and connections, and new ways to generate revenues from mobile games, with the ability to add in-game purchasing, virtual currencies and in-app promotions. For developers looking to maximize visibility of their games, Scoreloop adds reach to a new audience through a user base growing at the rate of over 1m new players a week.

“Windows Phone 7 is an important step in our goal to encourage and support connected gaming across the entire mobile landscape,” says Scoreloop CEO, Marc Gumpinger. “As the first cross-platform social gaming ecosystem to add support for Windows Phone 7 this means we can offer the largest reach, greater revenue potential and increase the impact of developers using the Scoreloop SDK.”

Game developers familiar with Scoreloop on other platforms are able to easily extend the same in-game social features into Windows Phone 7, making it simple to let game players compete and compare cross platform. For existing Windows Phone 7 developers, Scoreloop offers comprehensive support from the moment they download the SDK through the whole development cycle to launch and beyond.

For early access to the Scoreloop Windows Phone 7 SDK, developers are invited to email wp7@scoreloop.com. Invitations will be sent out for the free WP7 SDK to a first wave of developers and rolled out to everyone else in the coming weeks. Developers working with the SDK will have direct access to the Scoreloop developer relations team for feedback and support.