UK startup, ScreenReach Interactive, has revealed that its Screach platform is to be deployed by football club Newcastle United, working in partnership with marketing company Think Innovative, to enable supporters to vote for the fans’ Man of the Match’ via their iPhone. The technology will be used for the first time at this Saturday’s home game against Everton.
To use the system, fans just need to  download the free Screach app from the App store, hit the Screach tab and enter code ‘9’ while the match is on – the experience will load, and fans can select their Man of the Match.

Screach is an interactive digital media platform that allows anyone to create real-time, two-way interactive experiences between a smart device (through the Screach App) and any content, on any screen, with no need for additional hardware.

The Screachxml language can create all kinds of interactive experiences, transforming smartphones into quiz answer pads, polling tools, games controllers and much, much more. The two-way nature of Screach means consumers can interact with content and win instant, real-world prizes sent straight to their phone, offering a way and an incentive for consumers to engage with digital signage, TV shows and ads.

“We are really excited that fans will for the first time be able to interactively vote for their Man of the Match at Newcastle United home games,” says ScreenReach CEO, Paul Rawlings. “In modern life, we are surrounded by screens, but most of them offer a passive, one-way experience. With Screach, these screens can become fully interactive, giving, in this case, football clubs an opportunity to really engage their fans on a whole new level.”
Fans can vote as many times as they like. Votes can be cast either whilst fans are at the match, or listening to commentary on Real Radio or online. To celebrate the launch of the Screach Man of the Match, Newcastle United is giving everyone who votes a 20 per cent discount for the Official Club Store. If a fan logs in through Facebook, they’ll also have their face displayed on the virtual team sheet on the screens in bar concourse areas.

ScreenReach Interactive has raised over $1.2m (£750,000) in seed Angel funding since its launch in Summer 2010. It’s Screach platform and app can make any screen, anywhere fully 2-way interactive at no set up cost and with no additional hardware needed, other than a smart device.