Shazam has partnered with cinema advertising company Screenvision to bring the Shazam for TV advertising platform to cinemas across the US.

During the pre-show, 15 second spots will play alerting cinemagoers that they will be able to use Shazam with the ads that follow, and encouraging them to get their phone in hand ready to scan. This will enable users to access the usual variety of content, including info about products, special offers, and the option to enter competitions.

“By working with Shazam, Screenvision now has an unparalleled scale to reach our moviegoing audience, who tends to be tech savvy and armed with smartphones, with a predisposition for connecting and sharing the interesting things they discover,” said John McCauley, Screenvision’s SVP strategic alliances. “With our national cinema network reaching nearly 40m moviegoers monthly and Shazam’s 90m and growing US userbase, advertisers have the ultimate platform to reach the mass market and to get them to act on their message.”