SDL, provider of Global Information Management solutions, has acquired Alterian – which specialises in marketing analytics, social media monitoring and campaign management – for a net cash consideration of £69.7m.

“Understanding what your customers are interested in, by analysing what they are looking at and for how long, is key in developing your web and customer engagement strategy. We already have best-of-breed web content management technology, user guidance content management technology, and leading language technology,” says Mark Lancaster, executive chairman of SDL. “Adding Alterian’s marketing analytics, social media and campaign management technology will provide customers with a superb integrated solution for managing customer engagement and improving customer experience. We are very pleased to have completed this acquisition and look forward to working with Alterian employees, partners and customers.” 

A year ago, Alternian joined with bemoko – developer of our very own mobile site – to deploy scalable mobile sites.