Singaporean operator StarHub has deployed SeaChange International’s Intelligent Video Platform in support of its mobile TV service. Providing a unified and open back office software solution for high-quality streaming over StarHub’s mobile network to any mobile device, the Intelligent Video Platform was implemented on the StarHub TV on Mobile service earlier this month. StarHub TV on Mobile offers users the ability to view 24 branded premium pay channels on their mobile handsets. 

StarHub serves over 1.9m mobile subscribers and over half a million pay-TV households. The operator has integrated the Intelligent Video Platform  to optimise personalised streaming video on the mobile platform as part of its triple-play hubbing strategy.

The deployment includes the SeaChange Adrenalin mobile video system; eventIS video-on-demand back office, to enable automated content and metadata ingest, and leverage existing workflows from the existing cable video-on-demand platform; integrated Envivio 4caster encoders, supporting on-demand and live streaming of multiple mobile and video profiles; and solution design, systems integration, testing and maintenance by SeaChange Professional Services.

“We’re constantly evolving our services to meet the demands of our customers,” says Desmond Poon, vice president of home solutions & architecture for StarHub’s integrated network engineering division. “By providing the pay content that our customers want on the mobile platform, this will enable us to provide unique, value-added offerings while maintaining the high quality of service our customers expect.”