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Advertising Association

Advertising Association CEO urges labour gov to promote ‘sustainable growth’ across UK

The CEO of the Advertising Association, Stephen Woodford, has expressed optimism about collaborating with the new, incoming Labour government to drive “sustainable growth across the UK’s regions and nations”. As

DMWF

Mobile Marketing & Advertising Track at DMWF 2024: Meet the speakers

The 2024 Digital Marketing World Forum (DMWF 2024) Mobile Marketing & Advertising track features an impressive lineup of industry experts and thought leaders who will explore the latest trends and

ASA

Advertising watchdog ASA to clamp down on gender stereotyping

The Committee of Advertising Practice (CAP) is set to develop new standards on ads that feature gender stereotypes, following a report from its sibling organisation, the Advertising Standards Authority (ASA).

Mobile Gaming

EA Found Guilty of Misleading Advertising For Free To Play Game

Electronic Arts mobile re-release of Dungeon Keeper has been found guilty of multiple breaches of the Committee of Advertising Practices rules governing misleading advertising, in a ruling that could impact

News

ASA takes out Instagram ads to warn users of non-disclosure of paid ads by six influencers

A report on the Advertising Standards Authority’s decision to take out Instagram ads to warn users of non-disclosure of paid ads by six influencers

News

Majority of top Android games breach UK ad rules on loot boxes

A BBC investigation has revealed that most of the highest-grossing Android games fail to disclose the presence of loot boxes in their UK advertisements, breaching guidelines set by the Advertising

News

ASA bans 5 ‘misleading’ social casino game ads

The UK Advertising Standards Authority (ASA) has banned five ads for social casino games, deeming them “misleading.” The ASA targeted advertisements from Gamehaus, Huuuge Global, Mobee Co, SpinX, and Zeroo

ASA

ASA teams with meerkats for ‘Simples’ ad trust message

The Advertising Standards Authority (ASA) has teamed up with Compare the Market’s famous meerkats and Acast for a new campaign aimed at boosting public trust in advertising. Building on past

EA

EA warned to clarify in-game purchases after ad breaches guidelines

The UK Advertising Standards Authority (ASA) has banned an EA mobile game ad for failing to clearly disclose the presence of in-game purchases, specifically loot boxes. The regulator ruled that

Nationwide

Nationwide embraces AI for clearer messaging amid ad ban

Nationwide has turned to AI to help assist with its communications following two of its adverts being banned for being “misleading”. As a result, the building society has launched a

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