Analysis of Google search data reveals that online searches for ‘delete Snapchat’ exploded 488 per cent worldwide after the social media giant introduced the My AI feature to all user accounts.
The study, carried out by cyber security consultants, CloudTech24, found that online interest in the term 'delete Snapchat’ has skyrocketed over five times the average in the last three months. Searches for ‘how to delete Snapchat account’ have also risen 70 per cent worldwide over the last week, and the hashtag #SnapchatAI currently has over 180m views on TikTok.
The rise in interest in deleting Snapchat accounts across the globe comes after the social media platform rolled out the feature for all of its 375m users, but opinions of the AI addition have been divided, and many are now threatening to leave the app altogether.
A spokesperson for CloudTech24 commented on the findings: “The My AI feature uses the data that Snapchat collects about each user to make its interactions feel more like a conversation with a friend. Some users, however, view this as a violation of privacy, raising concerns about how their data is being used. The chatbot also came under fire recently, when it was a Snapchat+ exclusive feature only, for providing inappropriate and unsafe responses after being told it was talking to young teenagers.
These findings provide an eye-opening insight into the staggering rise in Snapchat users looking to cancel their accounts from across the globe, with many claiming the new feature as a violation of privacy.”