Sales enablement company, Seismic has acquired training, coaching, and enablement software, Lessonly to deliver a powerful and comprehensive sales enablement platform.

In conjunction with this acquisition, Seismic has announced the close of its Series G funding round of $170m (£122.71m), led by Permira, with participation from JMI Equity, Lightspeed Venture Partners, Jackson Square Ventures, Ameriprise, and funds and accounts advised by T. Rowe Price Associates, Inc. 

The latest funding brings Seismic’s valuation to $3bn and will be used to continue expanding Seismic’s platform, research and development, and global footprint.

With the acquisition of Lessonly, the Seismic platform now provides a seamless seller experience where sellers can quickly and easily access sales and marketing content alongside learning programs, practice scenarios, and coaching plans in one central location. This combined solution will play an instrumental role in enabling teams to increase productivity, consistently beat quota, and build long-lasting relationships with customers.

Along with a unified seller experience, leaders can take advantage of the new combined data and analytics capabilities to track lesson usage, analyse training trends, and identify the content leveraged by top performers to close the most deals.

“We are delighted to join Seismic,” said CEO of Lessonly, Max Yoder. “During the past decade at Lessonly, we have focused on building a training, coaching, and enablement solution that brings out the very best in people and helps them deliver inspired work. In partnership with Seismic, we look forward to transforming the entire enablement industry.”