Pontiflex has launched AdLeads, a self-service platform that will enable businesses to build and run their own geo-targeted sign-up ad campaigns on iOS and Android. The platform work on a pay-per-lead basis, meaning businesses only pay for users signing up and sharing contact information.

“Our mobile ad sign-up platform sees 150,000 sign-ups each day,” Pontiflex CEO Zephrin Lasker told Mobile Marketing. “With AdLeads, were going to be able to start driving some of that traffic to SMBs (Small and Medium Businesses). Google Adwords revolutionised how small businesses could put their ad online. Now were in the middle of this second wave of computing, with mobile, and the ad market is changing around that.”

AdLeads cost per signup ranges from $0.50 to $15 per signup, depending on what depth of customisation the user opts for – geo-targeting, for example, can be set to a radius of the users choice. Its a business model with businesses at the smaller end of the spectrum in mind – but is there anything stopping big names adopting it for themselves?

“As Google found in the early days, theres a convergence between large and small. Were unique because no ones ever brought a cost per lead model to mobile with geo-targeting. Ensuring every paid-for ad brings you one step closer to end customer is attractive across the board.”