Seminar Spotlights Mobile Web Opportunity

Mobile research firm mobileSQUARED is staging an afternoon seminar in London titled, Taking Internet Mobile: How businesses can profit from the mobile Internet on 5 November.
The conference will deliver strategic data and insight on the UK mobile Internet market, its mobile consumers and their behaviour, to educate brands and businesses on how they can use the mobile channel to drive awareness, communication and transactions.
The conference is designed for companies already operating in mobile, and for those companies looking to evolve their digital strategy to incorporate a mobile Internet strategy. It aims to educate companies about the benefits the mobile Internet can offer to their business.
The mobileSQUARED Roadshow is where conferencing meets research to deliver the latest market intelligence to delegates attending our half-day events.
Prior to the event, mobileSQUARED has commissioned research from Lightspeed Research and Trendsmedia. The findings will be delivered during the event in the form a mobileSQUARED Roadshow Report, offering delegates first access to some of the leading intelligence, insight and projections on the mobile market. The cost to attend the seminar is 350 (+VAT) per delegate.
Topics covered will include:

  • Mobile Internet usage/trends, mobile Internet-based revenue generation, plus five-year projections for content, services and mobile advertising
  • Consumer research conducted among 500 Smartphone users and 500 standard device users on how consumers use/view/interact with the mobile Internet
  • Social media overview, exploring how this has penetrated the mobile industry, and how companies can exploit this phenomenon
  • Exploration of how businesses can evolve their existing online strategy to incorporate mobile, based on real user case studies delivered by Digital Architects.

Speakers include Nick Lane, Chief Analyst at mobileSQUARED, Flirtomatic CEO, Mark Curtis, Graham Darracott, CEO of Digital Architects, and David Fieldhouse, Head of Mobile at MediaCom.