Preference Choice Publication

Sensorium Galaxy launches 'The Chosen Ones' campaign

Gabby Fernie

Digital metaverse company, Sensorium Galaxy is today launching its first global brand campaign 'The Chosen Ones'. 

Designed by studio The Mill and creative powerhouses The Night League and High Scream, the campaign is a first introduction to Sensorium Galaxy's PRISM world, a vast alternate universe filled with immersive virtual entertainment, as seen through the eyes of world-renowned artists who've chosen to embrace immersive technology to deliver their music.

Over the course of three months Sensorium will be releasing creative visuals on its website and SoMe channels, with performances from world-famous artists David Guetta, Armin van Buuren and Carl Cox.

Reflecting the performer's unique musical styles and background, filming took place across multiple landscapes in the U.S, Australia, South Africa, and Belgium.

Users from all over the world can watch the performances by wearing a VR headset, using PCs, or simply tuning in for live streamings with their Macs or mobile devices. 

"I am really excited with the line-up of outstanding electronic music artists joining Sensorium Galaxy's PRISM World and their participation in our global campaign The Chosen Ones," said Deputy CEO for Sensorium Galaxy, Sasha Tityanko.

"We have created a series of these extraordinary videos that visually convey the idea of transferring these Earth artists into the virtual realm of PRISM – where they will be hosting their future performances. I honestly believe that The Mill, in partnership with The Night League and High Scream, have brilliantly accomplished the task to visualize our message in the most artistic and cinematic way possible."