Sequence Launches Pathfinder App for Windows Phone 7

An app for navigating around the British countryside, developed by digital agency Sequence, will be one of the first available for download on the Windows Phone 7 platform. Written exclusively for Windows Phone 7, platform, and making use of GPS technology, the Pathfinder app for clothing retailer Snow+Rock is aimed at the UK outdoor pursuits sector.

“We see the Pathfinder application as a great way to promote relevant outdoor equipment and clothing, interact with our customers, and reach the millions that go hiking every year to help improve their experience,” says Snow+Rock head of marketing, Kevin Young.

Howard Scott, digital marketing director at Sequence adds: “Pathfinder is a must-have tool for hikers to download maps and popular routes, at the touch of a button. It also supports up-to-date weather information and gear guides for the most popular Snow+Rock ranges. To be picked as one of the first applications available on the Windows Phone Marketplace is an acknowledgement of the application’s quality and a real testament to the Sequence team’s work.”