Publishing firm Serioustec has adopted 3GVisions barcode reader and backend tools as part of its Dakode mobile publishing and 2D barcode tracking platform.
The Dakode commercial solution allows publishers and content creators to easily and quickly integrate 2D barcodes to mobile content. It enables them to publish interactive content designed to fit various mobile phone brands, and create, manage and track cross-media campaigns, linking print to online, via the mobile Internet.
The barcodes, in the form of Quick Response (QR) codes, bridge offline media to online media by connecting printed content immediately to the mobile Internet. With 3GVisions reader installed, mobile users use their cameraphone to scan or snap barcodes printed in magazines and newspapers, and the phones browser activates, automatically directing them to a designated website linked to the barcodes.
The Dakode platform is powered by 3GVisions i-nigma, an end-to-end 1D/2D mobile barcode solution incorporating code-scanning software for the phone itself, and a code-creation, campaign management and metrics reporting platform. The software provides advertisers with a tracking toolset that delivers real-time insight on campaign performance and their target audience. The platform enables publishers to measure consumers response to printed content and find out what stories are of most interest to readers.
3GVisions i-nigma solution ensures that for the first time, publishers can plan and manage their advertising and editorial content all at the same time, with real-time control, says 3GVision CEO, Mendy Mendelsohn. Until now, planning and deciding on editorial content and advertising campaigns have been a multi-step procedure, but our deployment of i-nigma into the Dakode platform means publishers and advertisers will be able to make decisions much more efficiently, making editorial content more appealing to readers and promoting a greater volume of ad sales and better campaigns.