Sony Ericsson Mobile Communications has appointed Anil Sethi to the newly-created position of President and Region Head of Sony Ericsson India with immediate effect.
Sethi joins Sony Ericsson after almost eight years with Sony Canada in Toronto, where his most recent position was Senior Vice President of Broadcast & Business Solutions and Systems Integration. Prior to this role, he completed a number of high-profile international assignments within the Sony Group, including senior business and commercial roles in Europe, India, Saudi Arabia and the UAE. During this time, Sethi established and managed Sonys first production facility in India and was closely involved in setting up the Sony Gulf regional operations, with its hub office in Dubai, and the Sony India organisation, headquartered in Delhi.
(This) appointment underlines the growing strategic importance of India for Sony Ericsson, Sony Ericsson President, Dick Komiyama. We are continuing to build our operations in this market – last year we established a manufacturing presence through partners and opened our own R&D unit in Chennai – and one of Anils focus areas going forward will be to drive our growth plan in India.
Sethi will be based at Sony Ericssons Delhi office.