Shape History has unveiled a new campaign aimed at promoting the Royal Academy of Engineering’s Green Future Fellowships (GFF) programme.

At the forefront of the campaign is a hero video that emphasises the GFF’s ability to unlock impactful climate change solutions, supported by cutting-edge behavioural science and data analytics.

Shape History’s strategy underscores the GFF’s potential to drive transformative climate innovations, building on the Royal Academy of Engineering’s distinguished standing.

To further amplify the campaign’s reach, the agency has developed a targeted paid strategy utilising advanced audience mapping and segmentation.

The campaign is designed to motivate and engage prospective applicants by showcasing the GFF’s crucial role in tackling urgent environmental challenges.

Shape History’s strategy lead Leila Hashemi: “Breakthrough ideas require robust support to evolve into world-changing impacts, and the Green Future Fellowships are designed to provide this essential backing.

“Funded by a £150m government endowment, the Green Future Fellowships offer up to £3m per fellowship to those developing practical, groundbreaking technologies to combat climate change.”