Consulting firm SharePointAce has developed a Windows Phone 7 SDK for mobile ad company 4INFO. 

The company, which is a Microsoft partner, says its new software will enable use of 4INFOs AdHaven Mobile Ad Platform via Windows Phone 7 apps.

“Creation of this new software development kit for 4INFO is a major contribution to the mobile advertising industry and signals not only our acknowledged expertise in SharePoint 2010 – but also our growing competence in WP7 development,” says SharePointAce managing partner Oscar Medina. “Virtually any business can find vast benefits in mobile advertising – from local retailers announcing sales or offering coupons, to national brands targeting the broadest possible demographic.”

4INFOs says around 3,000 publishers use its msgHaven platform SMS ad platform. The publishing platform helps marketers manage their SMS content and delivery, and MsgHaven currently logs approximately 400m text messages per month, says the company.