CPAAS - SAP

Sharpcards Signs Sony Ericsson Deal

David Murphy

Rich media messaging firm Sharpcards has struck a deal with Sony Ericsson Iberia that will see Sharpcards enhanced mobile messaging application (EMMA) integrated into the main messaging menu of new Sony Ericsson handsets in Spain and Portugal, allowing users to send Ecards almost as easily as a text.
Users will have instant access to premium-branded Ecards, developed in partnership with media owners including Disney, Hallmark, King Features and Cartoon Network. The service enables a richer, more intimate way of communicating with friends, says Sharpcards. Ecards are dynamically updated to give customers access to time-relevant and seasonal content, as well as everyday favourites for fun and flirting.
Sony Ericsson is a very young and dynamic brand that enjoys a great reputation within the Spanish market, thanks to its continuous innovation, says Magnus Ahlqvist, General Director of Sony Ericsson Iberia. The new agreement with Sharpcards fortifies this strategy to offer to our users this type of added value on our handsets.

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