Shazam-enabled TV ads will make their UK debut during the final of Britain’s Got Talent on ITV1 this coming Saturday.
Pepsi MAX and Cadbury’s will be the first two brands to deploy the technology. Viewers can use Shazam to tag the Pepsi Max ad to enter a sweepstake to win tickets to summer festivals and other Pepsi MAX merchandise. It will also link to iTunes, enabling viewers to download the Calvin Harris track, Let’s Go, the ad’s official soundtrack. Viewers can also tag the Cadbury’s Unwrap Gold ad for a chance to win a London 2012 Opening Ceremony ticket package. 
Shazam is currently used by more than 200m people in 200 countries, and is adding new users at the rate of 1.5m each week.
