Shazam in Syfi Tie-up

NBC Universal channel Syfy and Shazam have announced that the season finale of Eureka and season two finale of Warehouse 13 will feature the Shazam logo on-air and offer viewers who tag the episode special programming content.

During tonight’s episode of Eureka at 9pm (ET/PT), and Warehouse 13, which will air on Tuesday, 21 September at 9PM (ET/PT), Shazam users who tag these shows on their mobile devices will have access to special programming content that can only be seen through Shazam, including sneak peeks of the Eureka and Warehouse 13 holiday episodes, which will premiere in December. They will also have the opportunity to enter a sweepstake competition at for Warehouse 13 and Eureka prize packs.

The Shazam logo will be embedded into the programme so that users can tag the show at any point during the broadcast to get the customized tag result. The promotion will be available to Shazam users who have the app installed on the iPhone, Android, BlackBerry or Windows Mobile platforms. It will also be available on Verizon, Nokia and AT&T devices that offer Shazam.

Shazam has been used by more than 75m people worldwide. It has more than 20m users on the iPhone and iPod touch and recently announced that it is now adding more than 1m new users every week. 

“Syfy is committed to innovation and imagination, so we loved the idea of partnering with Shazam,” says said Blake Callaway, senior vice president, brand and strategic marketing, at  Syfy. “Our tech-enthused fans will grab their mobile phone and be the first to ‘Shazam’ a TV episode using the super popular app.”