Shazam Makes Music With O2

Mobile music discovery provider Shazam has teamed up with O2 to offer O2 customers an enhanced mobile music experience.
When an O2 customer hears a song they like, they just have to 2580 on their mobile and hold it up to the music for a few seconds. Shazams service will then text the user back with the track details about the track, and O2 customers will have a link embedded in the text that will allow them to immediately buy the track. 
O2 says the agreement is part of its ongoing commitment to music, and will be supported by an online, viral and outdoor marketing campaign. The campaign will include online advertising on O2 Active, interactive marketing at the O2 Academy venues, and rolling onscreen advertising at The O2.