Music app Shazam and coffee brand Nespresso have teamed up for global ad campaign that will promote Nespressos new Prodigio connected coffeemaker using Shazams visual recognition technology.

The campaign surrounding the launch of the Prodigio will feature global print ads, brochures, store displays and other media, all of which will be Shazam-enabled, with the visual recognition tool within the app redirecting users to a website dedicate to exploring the new features of the machine. In addition, contextual display ads will be served within the Shazam app, promoting the Nespresso brand whenever a user Shazams a song.

The Prodigio itself includes a Bluetooth connection that enables users to begin brewing coffee from a distance and preset coffee making techniques, and integration with Nespressos app will provide maintenance alerts and simplify the management and ordering of capsules for owners.

“We are not only please to take part in the digitisation of this great brand, but also very proud to start with their first connected machine,” said Julie Leplus, country manager for France at Shazam. “The smartphone is no longer a tool but an integral part of the product, which matches perfectly with Shazams approach.”

“Shazam is the opportunity for us to link our offline content to its online counterpart,” said Vincent Leroudier, digital stream manager at Nespresso. “This means telling better stories and maximising engagement. After reviewing different solutions, we decided to use Shazam to leverage the massive distribution and the overall magic of the app.”