Shazam, Taptu and Flirtomatic were among the winners at the Meffys Awards, which were announced at a gala dinner last night in London. Shazam took the Music Service award, while Taptu picked up the award for Content Discovery & Personalisation, and Flirtomatic took the Social Media award, its third Meffys win on the trot.

Before the ceremony, I spoke with Flirtomatic CEO Mark Curtis, and he told me was not expecting to win, not because of any politics around giving the award to the same company three years running, but simple because there were some other very good mobile social media services out there. In the event, Flirtomatic saw off competition from ebuddy, Fring, Nimbuzz and agency mobile for its Stuck by Swiftcover.com iphone app, to emerge triumphant.

The full list of winners is:

Games
PopCap –  Plant vs Zombies

Music Service
Shazam  – Shazam Encore

TV & Video Service
CBS Mobile – TV.com Android & iPhone Mobile

Content Discovery & Personalisation
Taptu – Touch Search

Social Media
Handmade Mobile – Flirtomatic

Cross Platform Content
Zed Group – Planet 51

Cross Platform Technology
MTS – Omlet.ru

Ad Campaign
Fancharge – Go! Go! Lions Baseball

M-commerce
Wau Movil – First Gateway service offer in Latin America

App Store Blockbuster
CBS Mobile – NCAA March Madness on Demand

Innovative App
CBS Mobile – CW City-Wize iPhone App

Innovative Business Model
Mob4Hire – Crowd-Sourced Mobile Testing

Technology Innovation
Layar – Layar Reality Browser

Mobile First Innovation
Tata Teleservices – English Seekho

Business Intelligence
Motally – Motally

Consumer Experience
FindaProperty.com – FindaProperty

Mobile Connected Device
Novatel Wireless – MiFi Intelligent Mobile Hotspot

Outstanding Contribution
Dr. Andrew Hsu – Invention of the transparent, projected, capacitive touchscreen