Mobile discovery firm Shazam is integrating the Spotify music service across its free and premium apps for iPhone, iPod touch and Android. As a result, Shazam users will be able to access Spotify directly through a new ‘Play in Spotify’ feature, which will take them directly to Spotify, where they can begin listening to the full track that they either tagged or discovered within Shazam from recommendations or the Shazam charts.

The service combines Shazam’s database of more than 10m tracks, which powers music identification and song and artist recommendations, with Spotify premium’s mobile app on the iPhone, iPod touch and Android phones, which offers instant access to millions of tracks and playlists.

The move will offer Shazam and Spotify users full playback of tracks via a fully-integrated experience on both the free and premium Shazam Encore apps on Android and Apple’s iOS – including (SHAZAM) RED. ‘Play in Spotify’ integrates with the Spotify premium app in the UK, Sweden, Norway, Finland, France, Spain and the Netherlands.

“Shazam is a very innovative company in the mobile space, having achieved a massive following around the world, and were excited about the potential of this partnership for new music discovery through Spotify,” says Spotify CEO, Daniel Ek. “Now if you hear a great new track you can identify it, listen to it instantly in its entirety, and easily add it to your music collection. Thats pretty powerful stuff.”

Users of Shazam’s premium apps, Shazam Encore and (SHAZAM) RED, will be able to combine their ability to access unlimited tagging with the new ‘Play in Spotify’ feature, as of today. The feature will be added to the free Shazam app, which offers users five tags per month, later in Q1.