Shell and General Motors have announced the automotive industry's first ever embedded, in-dash fuel payment and loyalty experience, available from today at Shell-branded stations across the United States. Customers driving eligible Chevrolet, Buick, GMC and Cadillac vehciles will be able to use Shell Pay & Save to pay for fuel directly from their vehicle's infotainment screen, and earn and redeem Fuel Rewards savings in the process.
"We are very excited to be able to announce that this technology is now live at Shell brnaded locations across the United States," said Syndey Kimball, vice president for fuel sales and marketing, Americas, at Shell Oil Products US. "What an incredible opportunity this is, and we couldn't be more thrilled to bring this to our customers."
Customers using the in-dash payment option will have to make a few selections using the vehicle's touchscreen, which will generate a three-digit code that allows the user to activate a specific pump and start fuelling. The amount due is then automatically charged to the customer's payment method of choice, all without the need to swipe a payment card or use a mobile device.
The system also automatically applies points to members of Shell's Fuel Rewards program, and enables them to redeem points during their purchase. As part of the launch of in-dash fuel payment, customers driving eligible vehicles can earn a one-time discount of $0.25 (£0.20) per gallon in Fuel Rewards savings, up to 20 gallons, on their next single fuelling transaction after they sign up and use Shell Pay & Save within the GM Marketplace app store.
"Fuelling is obviously an essential part of the vehicle ownership experience and we're excited to offer our drivers a new way to fuel up with convenience, security and speed," said Rick Ruskin, Marketplace line of business leader at GM. "Through Marketplace, we've been able to harness the power of the connected vehicle to change the way people thing about everyday tasks like filling up."