Shopitize is now aiming to get 100,000 users of its iOS and Android couponing by May after a successful trial among a limited audience and a number of FMCG partners.

11,000 people ended up participating in the three month test and brands like Kellogg’s and United Biscuits saw average redemption rates of 15 per cent.

The company says that campaigns can be set-up in as little as 3 hours and the app, where users receive cashback on offers sent to their phone after purchasing the item and scanning the receipt, had a zero mis-redemption rate. Cashback is typically being paid in two days, the company said, placing Shopitize light-years ahead of its competition.

“The trial has also shown that providing brands with data and analytics on shopper’s behaviour and influences is a must-have service that only Shopitize can deliver,” said Graham Halling, commercial director.

“Being able to show in real-time that ‘Dry January’ lasts only until January 14th or that a certain brand of biscuits appears in 10 per cent of all baskets on a Friday gives marketers a new capability to marry tactical activity to strategic goals.”