Shopitize has launched the public beta of its personal shopper app in the UK. The Android app enables users to capture shopping data by taking photos of receipts, which can then be stored online for users, using tags and categories, to manage spending. Shopitize – which synchronises all data between the app and a web portal – can also be used for notifications to remind the user to buy everyday items.

“Shopitize could be instrumental in helping brands rationalise the wealth of shopping data information across channels,” says co-founder Irina Pafomova. “By distilling insights based on actual shopping behaviour, Shopitize will enable more efficient and relevant offers to be provided by brands to their customers. In short, consumers want relevant offers – and brands want shopping information across all channels. That’s precisely what Shopitize is delivering.”
With subsequent releases, Shopitize intends to expand the proposition beyond grocery to include high street retailers, and is currently in discussions with FMCG companies to become commercial launch partners which will offer personalised rewards based on consumers’ actual shopping.