Stock content company Shutterstock has acquired ‘certain assets’ from Amper Music, an AI-driven music platform. The terms of the deal have not been disclosed.
Shutterstock will use the acquisition to strengthen its capabilities in artificial intelligence, with a focus on content search and track discovery. It will also use the addition to augment its R&D efforts as it seeks to make content product more seamless. Amper’s employees will join the Shutterstock team.
Amper, founded in 2014, aims to help people to create and customise original music regardless of their musical background or expertise. Its platform features more than 1m individual samples and thousands of unique instruments.
“We’re delighted to welcome the Amper team to Shutterstock,” said Stan Pavlovsky, Shutterstock CEO. “We’re deeply focused on finding ways to deliver differentiated customer experiences via innovation in our product & services offering. The infusion of Amper’s technology and talent augments our efforts on this front.”
Amper CEO Drew Silverstein added, “We’re excited to be acquired by Shutterstock as this partnership will bring Amper’s Creative AI to Shutterstock’s global customer base and represents a great advancement in enabling anyone to express their creativity through music, regardless of their financial resources or technical and artistic expertise.”