Signing Off

We are signing off for a few days now over the Easter period. Normal service will be resumed on Tuesday. If I’m honest, I have to say that I hope to come back to a slightly more vibrant industry after the break. My gut feeling is that things have been a little quiet over the past couple of months. Maybe everyone’s too busy doing stuff to tell us about it, or maybe everyone’s just recovering after the exhaustion of Mobile World Congress, but there seems to be a dearth of campaign activity at the moment. Given the current economic climate, that would perhaps not be surprising, were it not for the relentless wave of mobile marketing activity that has been taking place for the past couple of years. I sincerely hope it isn't going to come to a grinding halt just because of a global financial crisis.
Whatever, whether you’re recharging your batteries or burning the midnight oil this Easter weekend, have a happy and peaceful one.

David Murphy