Similarweb strengthens leadership in app intelligence with 42matters acquisition

Digital intelligence company, Similarweb has announced the acquisition of 42matters, an app intelligence provider based in Zurich, Switzerland, for an undisclosed sum.

As a result of the acquisition, 42matters’ advanced solutions across app store data, app engagement data, and mobile SDK data will enhance Similarweb’s app intelligence offerings.

It will also provide app owners with improved insights into the performance of their apps compared to competitors, as well as more comprehensive visibility into user engagement and technology stacks.

Subscribe to Mobile Marketing Magazine

Click here to get the latest marketing news free in your inbox every Thursday

42matters’ app data already encompasses 12 app store platforms, over 2.1 million publishers, 2,600+ SDKs and over 20 million apps. As a result, this acquisition immediately expands the Similarweb Data-as-a-Service (DaaS) portfolio, creating new opportunities for customers to leverage and integrate Similarweb Digital Data into their operations and growth strategies.

Similarweb will also leverage the expertise and know-how of the 42matters team to innovate and expand its offerings. The inclusion of mobile SDK data will provide deeper insights into app development and usage patterns, it revealed.

Similarweb CEO Or Offer said: “By incorporating 42matters’ unique data and expertise, we are strengthening our app intelligence offering and also laying the foundations for further leadership and innovation in the digital intelligence market.

“Our comprehensive offerings empower businesses to make smarter, data-driven decisions and dominate across all digital channels – web, mobile and app.”

Meanwhile, 42matters will keep operating under its name as part of Similarweb.

42matters CEO Andrea Girardello, added: “We are excited to join forces with Similarweb, a company that shares our vision for the future of app intelligence.

“Together, we will continue to innovate and provide unparalleled insights to our customers. We will leverage our unique datasets and Similarweb’s comprehensive digital intelligence platform, enhancing our ability to serve leading brands like Comcast, Criteo, Ogury, and many more.

“As part of the Similarweb team, we will continue to serve our existing customers, while helping them integrate app data with web data for a more complete picture of the digital world.”