Cross-device market intelligence firm SimilarWeb has announced the full public release of SimilarWeb Portrait, an analytics solution that aims to provide personalised content and customised experiences for users from the first session after and app is installed.

The solution, which is already used in a number of leading apps and running on hundreds of millions of devices following an extensive beta test period, was developed by SimilarWebs new Mobile R&D division which was formed after it acquired Quettra last year.

The technology uses inferred analytics and advanced statistical algorithms to analyse a users currently installed apps on their device, then builds up an inferred demographics profile of the user, including age, gender, interests and favourite brands.

App developers can use this data within milliseconds of the app install to personalise their app content, creating a more targeted onboarding and ongoing experience with the aim of reducing churn and deepening engagement with new users from the word “go”.

“User retention and engagement are the most pressing issues for app developers,” said Ankit Jain, associate vice president of product at SimilarWeb. “Unfortunately, a users first interaction with an app can often be their last, with most apps losing more than 77 per cent of users within three days of installation.

“SimilarWeb Portrait gives developers the tools they need to personalise their apps experience, dramatically improving a sometimes chaotic onboarding process and enhancing the overall user journey and experience.”

The release of SimilarWeb Portrait is part of the companys investment in delivering data solutions to assist businesses in digital transformation and strategy, with the firm now able to not only offer market intelligence tools, but also solutions that enable developers to leverage this data and personalise their application accordingly.