Simon Burke Joins Eagle Eye as Chairman

Mobile voucher and redemption specialist Eagle Eye Solutions has appointed former Virgin Entertainment Group chief executive Simon Burke as chairman. The news follows hot on the heels of Russell Buckley’s appointment as CMO just a few weeks ago. 

Burke is an experienced retailer, having led or been a Board member of a host of several prominent UK retail brands, including Virgin Megastores, W H Smith, Hamleys, and Majestic Wine. He is currently chairman of Hobbycraft and Mitchells & Butlers PLC, and is a director of the BBC.

Eagle Eye Solutions delivers mobile voucher issuance and redemption technology to retailers. The company says the key to any digital voucher is the ability to redeem simply and securely, in real time and with the ability to track customer usage, adding that it delivers that vision today for retailers, using the Chip and PIN pad, with no need for a major upgrade of retail/EPoS systems. Eagle Eye is already working with many well-known retailers, including Comet, Aurora Fashions, Blockbuster and Virgin Active.

“I am very pleased to be joining Eagle Eye,” says Burke. “Mobile vouchers are the next big thing in retail and leisure. This technology offers the only easy way to redeem these vouchers securely, and in a way which tracks the usage, both of which can be invaluable to businesses. I look forward to working with the Eagle Eye team and helping to drive this innovation further into the retail and leisure sectors.”