Mobile Money Network (MMN) has launched a transactional image recognition and QR code service, through its instant mobile checkout Simply Tap. To mark the launch, chocolate retailer Thorntons is running a promotion with MMN.
The outdoor campaign features posters at sites across London with an image of an Easter egg and a QR code – when either are scanned using the Simply Tap app, customers can purchase their chosen egg for 1p. 
“Mobile payments have a significant future within the Thorntons business,” says Matt King, head of Thorntons Direct. “Buying chocolate has always been about a mix of excitement and impulse so the Simply Tap service lends itself well to this. It complements all of our existing sales channels and adds punch and measurable impact to any communication with customers.”
