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Sinch completes purchase of SAP Digital Interconnect

Tyrone Stewart


Sinch, which specialises in cloud communications for mobile customer engagement, has completed the acquisition of SAP’s cloud communications unit, SAP Digital Interconnect (SDI). The closing of the transaction comes around six months after it was announced the pair had entered into a definitive agreement worth €225m (£200m).

SDI, headquartered in California, serves more than 1,500 enterprise customers around the world, employing 330 people in 20 countries. It consists of three segments: Programmable Communications, Carrier Services, and Cloud Solutions for Enterprises. The combination of these segments with Sinch’s products and solutions will power nearly 70bn engagements per year.

“I’m excited to close this landmark transaction. Not only do we add to our scale and profitability; we are also bringing together some of the best talent in the industry,” said Oscar Werner, Sinch CEO.

With the deal officially completed, Russ Green, currently General Manager of Technology and Communications Products at SAP Digital Interconnect, has become Chief Service Officer at Sinch. Green will take ownership of Sinch’s end-to-end service delivery, supporting customers and enabling growth.

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