Acision, which supplies messaging and charging services to over 300 network operators and service providers worldwide, has revealed that Singaporean mobile operator, SingTel Mobile, has launched Acisions Message Plus across its subscriber base, under the name, under the name, SMS Plus.
Voted Best Mobile Service For Consumers at the 2007 Mobile Messaging Awards, Message Plus enables network operators to differentiate their messaging service through a range of flexible, personalised services that are already familiar to consumers from the PC messaging environment.
Acision notes that Message Plus integrates seamlessly into SingTels existing messaging infrastructure, providing an effective platform to deliver innovative SMS services to its customers. 
With more than 5.42 million subscribers and a mobile penetration rate of 116%, the population of Singapore sends an average 800 million SMS messages per month. Message Plus enables SingTel Mobile to offer its customers three value-added SMS features from the subscribers handset. The first is an automated out-of-office SMS, which enables customers to automatically send a default or customised Out out-of-office SMS reply, similar to an out-of-office email.
SMS Copy enables customers to copy incoming and outgoing SMS messages to five email addresses or mobile numbers, to share information contained within the message, or for back-up purposes. 
Finally, SMS Divert enables customers to divert incoming SMS messages to one email address and one mobile number.
The new services will help our customers effectively manage and control the delivery of their SMS (messages) to suit their individual schedules or preferences, says Wong Soon Nam, SingTels Vice President of Consumer Marketing. The suite of SMS Plus services demonstrates SingTels ability to understand and effectively deliver solutions to meet the changing mobile communication needs of our customers in this fast-paced society.
Boudewijn Pesch, Managing Director, Acision Asia Pacific adds:
SMS volume growth is only the first part of the story for operators like SingTel Mobile. Once the volumes are established, it is essential that the industry continues to innovate messaging services, adding features and functionalities to maintain messaging as a central tool in their lives. Through continued innovation, operators can begin to differentiate themselves on the strength of their messaging service – and even secure greater revenues through value-added services. With half of all text and multimedia messages sent globally processed using our systems, we continue to dominate in driving messaging innovation.