Six Weeks Left to Enter Our Awards

2011 trophies_0We are only six weeks from 8 August, which marks the entry deadline for the 2014 Effective Mobile Marketing Awards, sponsored by Celtra and Theorem.

There are 40 categories to compete in for this years Awards, with new categories including the Most Effective Native Advertising Campaign, Most Effective Mobile-first Service and Most Effective Event Tie-in Campaign. We have also introduced four Peoples Choice Awards for the Mobile Marketer of the Year, Most Effective Agency, Most Effective Brand and Most Effective Technology Provider. The shortlist for these Awards will be drawn up by the Awards judging team, with the winner chosen by the industry by way of a public vote. A full list of categories can be found at the end of this article.

The Awards Ceremony takes place on 27 November at The Grange Tower Bridge Hotel. Tickets will be available for the Ceremony after the shortlist has been announced in September.

Winners last year included Mothercare, Orange, Warburtons, Intel and Pepsi, with the winners coming from four continents. Multiple entries from the same company or brand are welcome, and if you feel a campaign or piece of work belongs in more than one category, all you have to do is make that clear on the entry form.

As always, we have put together a judging panel from some of the best and brightest experts in the business, including the IAB’s Jon Mew; Russell Buckley, UK government advisor on startups; mobile marketing specialist Helen Keegan; James Cameron, founder of mobile-first events company Camerjam; mobiThinking editor Andy Favell. Paul Skeldon. Mobile Marketing editor David Murphy will chair the judging panel.

We are still inviting sponsors to support the Awards. As a sponsor, youll benefit from extensive publicity in the run up to the event though our own eBlasts and articles on the web and in our print and iPad editions, plus those written by our media partners, including the IAB. You will also receive premium branding during the Awards Ceremony. If youre interested in sponsorship of the awards, get in touch on +44 (0) 20 7183 2920 or contact John Owen via email.

The full list of categories is as follows:

  • Peoples Choice Award – Mobile Marketer of the Year
  • Peoples Choice Award – Most Effective Agency
  • Peoples Choice Award – Most Effective Brand
  • Peoples Choice Award – Most Effective Technology Provider
  • Most Effective Advertising Platform
  • Most Effective Advertising Network
  • Most Effective Mobile-first Service
  • Most Effective App or Site Building Platform
  • Most Effective Responsive Site
  • Most Effective Mobile Site
  • Most Effective Consumer App
  • Most Effective Enterprise App
  • Most Effective Consumer Tablet App
  • Most Effective Enterprise Tablet App
  • Most Effective Use of Payment Technologies
  • Most Accessible App
  • Most Effective Mobile Advertising Campaign
  • Most Effective Programmatic Buying Campaign
  • Most Effective Native Advertising Campaign
  • Most Effective Rich Media Campaign
  • Most Effective Guerrilla Campaign
  • Most Effective Social Campaign
  • Most Effective Affiliate Campaign
  • Most Effective Messaging Campaign
  • Most Effective Search Campaign
  • Most Effective Use of Video
  • Most Effective CRM Campaign
  • Most Effective Sales Promotion Campaign
  • Most Effective Brand Campaign
  • Most Effective Tablet Advertising Campaign
  • Most Effective Integrated Campaign
  • Most Effective In-store Initiative
  • Most Effective Publishing Campaign or Solution
  • Most Effective Travel & Tourism Campaign or Solution
  • Most Effective Gambling Campaign or Solution
  • Most Effective Financial Campaign or Solution
  • Most Effective Retail Campaign or Solution
  • Most Effective Charity Campaign or Solution
  • Most Effective Entertainment Campaign or Solution