Third party ad management firm Sizmek has been accredited by the Media Rating Council (MRC) for its measurement of served ad impressions and clicks on mobile web and mobile apps. Covering display, rich media and video ad formats, the accreditation, which builds on previous MRC accreditations for ad delivery and viewability on desktop, makes Sizmek the only company with ad serving functionality accredited for its measurement of served impressions and clicks across desktop, mobile web, and mobile in app environments.

The accreditation of Sizmek’s delivery metrics – accessed through the company’s MDX platform – confirms that these measurements comply with the stringent requirements established by the IAB/MMA/MRC guidelines for both mobile web and in-app served ad impression measurement.
Sizmek’s counting methodology is based on client-initiated measurement, which is the required method of counting valid ad impressions on mobile devices according to these guidelines. The company’s approach, which counts ads when they’re delivered to the user’s device – not just called from the device – was verified by an independent audit.

“We are delighted to receive another MRC accreditation for our mobile web and in-app ad measurement” said Sizmek CEO, Neil Nguyen. “With the validation of the Media Rating Council, our industrys standard-bearer for the certification of accuracy, we’re continuing to provide our clients with the most reliable omnichannel insight, enabling them to make more confident decisions on the best way to connect with their customers.”

Sizmek’s MDX platform enables clients to build engaging ads, make them relevant to both user and environment with the infusion of data, deliver them seamlessly on any screen, and measure what¹s most effective across the digital media plan.