ŠKODA launches experiential campaign

Gabby Fernie

Automotive brand ŠKODA UK has partnered with global agency Tribal Worldwide to create a digital experience to drive awareness and desire for its new electric vehicle, ENYAQ iV.

With this launch, ŠKODA is targeting a diverse audience who are united in being time poor, but looking for excellent quality and design at accessible prices. They are also open to products with a green footprint. 

The strategy behind the campaign plays on the idea that an electric vehicle does not have to come at the expense of quality design.

In the television commercial, created by Fallon, this is shown through two robots: GR-RR & PU-RR. Tribal Worldwide uses this concept throughout the digital creative to showcase the eco credentials of electric (PU-RR) and the design credentials of attitude (GR-RR).

The campaign captures this duality to build an experience which allows people to see the beauty of the model, letting them to get up close to the core features, and to feel as though they are being transported into the two worlds of the ENYAQ iV, one which holds up the slick design and the other which marks its environmentally friendly credentials.

The ENYAQ iV is the most technically advanced model ŠKODA has ever launched and is available to order in the UK now with a choice of two battery sizes.

“We’ve been working with Tribal for a long time now, but the launch of the ENYAQ iV was a great opportunity for us to develop a fresh experience that is creative and beautiful. We wanted to ensure our first fully electric SUV really shone and the experience we’ve developed allows for this to be seen and experienced” said Nathan Still, Digital Marketing and Transformation at ŠKODA.