Headphone brand Skullcandy has introduced "Sound Without Boundaries" campaign.
Born from the broad-ranging social justice movements of 2020, the year-long campaign illuminates important cultural issues whilst illustrating how music, coupled with Skullcandy’s wireless technology, can inspire everyone to break boundaries.
A roster of 17 multi-dimensional athletes, musicians and visual artists – deemed Boundary Breakers – will serve as the centrepiece of Sound Without Boundaries initiatives.
This month it is focusing on 14 year old Kai Jones- a freeskier and climate activist.
“Like so many others, we were deeply impacted by the events of 2020, and as a brand, Skullcandy felt compelled to use our platform and resources to promote positive change,” said Skullcandy's Chief Marketing Officer, Jessica Klodnicki.
“Sound Without Boundaries is our way of illuminating people who rise above the status quo and support causes that resonate with our Millennial and Gen Z consumers. We are proud to be an authentic conduit between the playlists that inspire them and the boundaries they are seeking to break.”