Skullcandy launches global TikTok contest with $10,000 cash prize

Gabby Fernie

Audio brand Skullcandy is expanding it's Sound Without Boundaries campaign by launching a TikTok contest with a cash prize of $10,000 (£7,263 GBP). 

To enter, TikTok users must show how they are 'breaking boundaries' in their everyday life, using the tags #SoundWithoutBoundaries and @skullcandyofficial. The winner will be announced on Skullcandy's TikTok page at the end of May 2021. 

The brand's Sound Without Boundaries campaign launched earlier this month, and signed up a group of 17 athletes, musicians and visual artists - deemed 'Boundaries Breakers' - to serve as the centrepiece of the initiative. 

The year-long campaign aims to illuminate important cultural issues, whilst illustrating how music - coupled with Skullcandy’s wireless technology – can inspire everyone to break boundaries.

“Like so many others, we were deeply impacted by the events of 2020, and as a brand, Skullcandy felt compelled to use our platform and resources to promote positive change” said Jessica Klodnicki, Chief Marketing Officer of Skullcandy.