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Sky and Twitter Team Up for #WatchOnSky Offering

David Murphy

watchonskySky is piloting a service called #WatchOnSky that enables its customers to watch or record Sky programmes by clicking icons contained within a tweet.

Twitter users who see #WatchOnSky on tweets from Sky can expand the tweet and tap on an icon that directly links to Sky’s mobile TV service, Sky Go, to start watching the show. Alternatively they can tap the Sky+ ‘R’ icon to remotely set their Sky+HD box to record.

#WatchOnSky is the first instance of a British broadcaster launching a service that enables viewers to access live TV and set recordings via their Twitter timeline. Sky is piloting the service on its @SkyHD and ‘SkyAtlantic Twitter accounts. The service was developed by Twitter for Sky.

“#WatchOnSky is…part of our commitment to make it even easier for our customers to discover great TV and make sure they never miss those virtual water cooler moments,” said Luke Bradley-Jones, brand director, TV products at Sky.

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