Sky Arts has announced the renewal of its sponsorship agreement with St. James’s Place (SJP) until at least February 2027.

This extension will make SJP the longest-running channel sponsor in Sky Arts’ history.

The renewed collaboration underscores SJP’s commitment to combining financial expertise with artistic inspiration. The sponsorship campaign, developed by creative agency Recipe, will feature engaging 15-second introductions and five-second centre breaks across Sky Arts programming.

The partnership, originally launched in April 2024, is managed by Sky Media and Mindshare UK.

As part of SJP’s broader brand campaign, the sponsorship extends across multiple platforms, including Linear TV, Video on Demand (VOD), Social Media, and Digital channels through Sky Media’s AdVance.

Karin Seymour, Director of Client & Marketing at Sky Media, noted:
“We are delighted to extend our partnership with St. James’s Place on Sky Arts. This renewal reflects the continued success of using TV to build trust and meaningful connections at scale, while showcasing the incredible synergy between invaluable financial advice and the transformative power of the arts. Together, we look forward to driving even greater brand visibility for St. James’s Place and delivering activations that continue to inspire and engage audiences up and down the country.”

Liz Kelly, Chief Corporate Affairs Officer, St. James’s Place, said: “Through the extension of our Sky Arts partnership, we can continue to deliver exceptional results by highlighting the synergies of the two brands, connecting St. James’s Place with a diverse, culturally engaged audience. This is brought to life through our shared purpose of making our respective services – financial advice and world-class content – more accessible and relevant to more people.

“With Sky Arts, we’re creating campaigns that inspire confidence, creativity, and meaningful connections, while further establishing St. James’s Place as a trusted leader in providing financial advice.”