Mobile marketing firm mkodo has launched a General Election mobile microsite for Sky Bet. The site covers betting opportunities for all key General Election activities, such as bets on the marginal seat wins, hung parliament odds, and also, a whole series of specials on the televised debates. The site is launched today as the election campaign enters its most critical phase with the second of the televised debates taking place this evening.

The mobile microsite will be promoted through mobile banners. mkodo’s Portal Builder product enables the Sky Bet team to create and manage deep links from the banners in real-time.

“Giving our clients the ability to provide a range of mobile betting opportunities on special events and draw customers to them via mobile advertising is key to maximising the success of such events,” says  
Mark Gibson, mkodo’s Business Development Manager. “We are delighted that Sky Bet has taken the initiative to promote mobile interactivity in what promises to be the closest General Election in 30 years.”

To get a link to the site sent to your phone, text ELECTION to 64221.