Sky partners with Department for Education on new ad campaign

Sky Media has collaborated with The Department for Education (DFE) with a new advert inspired by football’s Transfer Deadline Day.

As a result, the ‘Teach in Further Education’ campaign calls on industry professionals to transfer their industry skills to further education.

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The campaign features Sky Sports presenter Mike Wedderburn and highlights stories of people who have made the move from industry into further education teaching.

The multi-platform partnership spans various Sky platforms including TV, Sky AdVance, digital video, and social activations across Facebook and Instagram.

Commenting on the campaign, Wedderburn said: “Industry professionals have a real opportunity to inspire the next generation by teaching in Further Education.

“The role can be really flexible with opportunities to teach full-time, part-time and on an ad hoc basis alongside your current job. There’s a wide range of courses from healthcare to construction, whatever your industry, there’s likely a job in FE to match.”

Sky Media Director of Planning Sarah Jones added: “It’s great to work with the Department for Education to tap into the buzz around Transfer Deadline Day in a really creative way.

“The ‘Transfer Your Skills’ campaign is the perfect contextual opportunity to encourage people from different careers to consider teaching in a relatable and engaging way.”