Sky Media has released a self-service tool to enable advertisers and media agencies to plan, evaluate and report on parts of their TV campaigns. Sky Analytics is an online portal which Sky said is the first phase of its journey to simplify execution and management of cross-platform TV advertising.

Sky Analytics is an online portal which Sky identifies as being the first phase of its journey to simplify execution and management of cross-platform TV advertising. The tool is compatible across AdSmart and Sky’s on demand platforms and is supported by third-party verified Moat video score data, enabling Sky’s clients to assess the quality of the impressions they are buying. Sky also promises cross-platform reporting through CFlight and transactional capability.

Through AdSmart, advertisers and agencies will be able to build and size audience using the platform’s 14000 attributes, while setting specific campaign goals and metrics. For on demand, Analytics will provide campaign and delivery reports and analysis, including impression heatmaps and content.  

“Sky Analytics is a significant step in giving agencies and clients more control of their TV campaigns,” said Jamie West, Sky’s group director of advanced advertising. “The ability to plan campaigns using the wealth of targeting attributes or combining with their own data is hugely compelling. We are on a journey to deliver a single powerful platform with the flexibility marketers have come to expect from digital, but for the brand safe premium video experience of TV.”