Sky’s advertising arm, Sky Media, has announced plans for an inaugural ‘Innovation Sprint’ that will take place at its Osterley HQ on 26 and 27 January 2023. It’s designed as a way for Sky Media to work with the industry to build the next generation of advertising innovations. 

The event will be a combination of keynotes sharing thought leadership on innovation; an inside look into Sky’s processes and product roadmap for consumers and advertisers; and a competitive brief for delegates to collaborate and build ideas for future advertising solutions. Attendees will be nominated by media agency leadership teams, and the winning teams will take part in the follow-up process as the ideas are scoped and built out.

As part of the initiative, Sky is inviting ad tech firms and start-ups to pitch their ad technology to be part of the event. Up to five shortlisted companies will then present to the delegates at the event. Submissions are open from today until 24 November 2022  

“Innovation is part of our DNA at Sky, and Sky Media are always working on new products and capabilities to improve our customers’ advertising,” said Dev Sangani, Advertising Capability and Strategy Director at Sky Media UK & Europe. “With the Innovation Sprint, we want to collaborate with the media and ad tech worlds to address current challenges and find innovative new solutions that only Sky can deliver.”