Sky has revealed that it will serve as the headline sponsor for the Isle of Wight Festival under a multi-year agreement. T

his exclusive partnership, marking Sky’s first major festival sponsorship, will bring festival content to audiences through three Sky TV channels, alongside immersive and interactive experiences on-site throughout the event.

This collaboration aligns seamlessly with Sky’s established presence in the music industry through its programming, platform, and customer experiences.

Sky Arts has been the festival’s broadcast partner since 2011, and this year, coverage will expand across multiple Sky TV channels, including exclusive highlights on Sky TV’s YouTube platform. This will offer audiences a unique behind-the-scenes look at the festival, featuring artists and attendees.

Joel Keoghan, Director of Partnerships & Promotions at Sky, said: “Music is one of the most powerful ways to connect with audiences, and our multi-year headline sponsorship with the Isle of Wight Festival reflects our commitment to strategic, audience-led partnerships.

“This collaboration allows us to show up and connect in key cultural and social spaces in a more expressive and authentic way. We’re excited to build on our fantastic relationship with the festival and create more unforgettable experiences for music lovers, both at the festival and through our platforms.”

Caroline Giddings, Festival Director of the Isle of Wight Festival, added: “We’re thrilled to have Sky on board as our headline partner. The brand has had a presence at the festival for more than a decade thanks to our Sky Arts broadcast partnership and we’re excited to develop that relationship and further enhance the Isle of Wight Festival experience for our customers.”